Mercury GSE, a leading supplier of ground support equipment (GSE), has launched its new brand initiative.
This effort stems from the company’s need to elevate its branding to match its mission. The brand update reflects Mercury GSE’s promise to deliver premium service and unrivaled support to its partners and customers around the world. It includes a new visual identity and message positioning that encompasses its website, www.MercuryGSE.com, as well as all its equipment and facilities.
“Mercury GSE has been an innovative company for over eighty years. We’re proud to supply the newest fleets and fastest support in the industry," said Jason Gendron, CEO of Mercury GSE. "Inspired by our heritage and driven by our vision for the future, this rebranding is a reflection of our unwavering dedication to excellence. The new brand reflects our unchanging commitment to delivering premium service, unrivaled support, and differentiated value that meets the evolving demands of the industry."
The Craftsman Agency, Mercury GSE’s agency of record, is the creative shop behind the brand transformation. “As the creative team working on Mercury GSE's rebrand, we are thrilled to celebrate this pivotal moment," said Gina Michnowicz from The Craftsman Agency, "While this new identity elevates the company’s brand while highlighting its leadership in the industry, it's also a testament to its constant drive to surpass expectations. We are honored to have been chosen as Mercury GSE’s creative partner for this transformation and look forward to supporting the company’s continued growth."
The new branding includes a bold new wingtip logo, striking color palette, and modern typography that convey strength and reliability while emphasizing forward movement and speed. This rebranding, which highlights Mercury GSE’s mission to deliver premium service and unrivaled support, has already been rolled out on the company’s site and on the tarmac, and the new look was featured at the Air Carriers Purchasing Conference (ACPC) in New York.
Mercury GSE also will be exhibiting at Booth 547 in Las Vegas at the International GSE Expo Sept. 26-28.
