Belvera Partners is a public relations consultancy that specializes in providing communications services for travel technology companies and other businesses within the travel industry whose primary audience is not the end consumer traveler, focusing on B2B aspects like aviation and hospitality technology instead of directly marketing to tourists; essentially, they handle PR for the "behind-the-scenes" companies in the travel sector.
How should airlines using SAF – and intermediaries selling their inventory – adapt air products to appeal to B2B buyers and end travelers with this in mind?
