New Jet Service to Vegas will Make Its Debut Out of Private Terminal at San Diego Airport

In a first-of-its-kind air service here, carrier JSX will be debuting next month scheduled nonstop flights between San Diego and Las Vegas that are designed to feel more like a private flying experience.

Scheduled to start April 9, the flights will operate out of the San Diego airport's Signature Flight Support terminal, which is reserved for private aviation activities like chartered flights, private aircraft departures and arrivals, catering services, and hangers for private jet storage.

There will be twice-daily flights on Mondays, Thursdays, Fridays and Sundays, with one flight only on Saturdays.

JSX, which is approaching its five-year anniversary, operates in 14 markets, four of which are seasonal.

"The core of our business is bringing conveniences reserved for private flying to the masses," said JSX Chief Operating Officer Randy McKinney. "It's about reduced crowding, more space on the aircraft, no long security lines and no waiting on bags.

" San Diego has been on our radar for some time, and it fits geographically within our current base. With well over 3 million people, that's an attractive customer base."

While there are plenty of commercial flights offering nonstop service between San Diego and Las Vegas, JSX says it's not its intention to compete with the larger airlines. Its flights, says McKinney, are geared for people who want an alternative to the more ubiquitous commercial flights.

"In April when everything came to a halt, it impacted us all," he said. "We realized there was still a strong demand for JSX, and customers still had some business needs and wanted a safe means to do it. We also saw unique demands in leisure, where people wanted to go outdoors, go to the beach, and ski. And Vegas continued to be in high demand for outdoor activities."

Fares start at $99 one-way and include at least two checked bags, onboard cocktails, and gourmet snacks.

"The new service on JSX offers San Diegans a different type of flight experience when compared to other airlines," said San Diego airport spokeswoman Sabrina LoPiccolo. "Any new service to a popular destination like Las Vegas is welcome and benefits our community."

JSX's year-round destinations include Oakland and Concord in California's East Bay area, Reno, Burbank, Orange Las Vegas, Phoenix, Dallas and Houston, and now San Diego.

This story originally appeared in San Diego Union-Tribune.

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