ANA Holdings Announces New Business Plans to Launch a Mileage-based Ecosystem

ANA Holdings Inc. (hereinafter “ANA HD”) is moving forward with plans to secure future growth by strengthening its non-aviation business through the reorganization of its group companies. On April 1, ANA X Co., Ltd. (hereinafter “ANA X”) will expand its platform business, and the operations of ANA Sales Co., Ltd. will be transformed with the launch of ANA Akindo Ltd. (hereinafter “ANA Akindo”), which will work to grow ANA’s business network across Japan. 

“We recognize that remaining competitive and striving to be the leader in the current business environment requires venturing into new opportunities and markets and taking swift actions,” said Shinichi Inoue, president and CEO of ANA X. “As we seek for ways to deliver value to the daily lives of people and help move their business forward, it is clear that investing assets in a wide range of business services is an absolute necessity. I am proud to be part of a team which understands the enormous potential of data and digital tools to improve every aspect of our society.”

“ANA has always sought to connect people, and we are excited to expand and deepen our ties with regions across Japan and to collaborate with a variety of businesses,” said Seiichi Takahashi, president and CEO of ANA Akindo. “We hope that our services as a concierge for Japan’s local regions will deliver superior value to across the country as ANA’s airline network continues to grow.”

Realizing a Mileage-based Ecosystem

• With the new ANA Super (all-inclusive) app – which will be available as early as FY 2022 – ANA Akindo and ANA X will make it possible for users to accumulate and use miles at multiple real-world locations and online.
• Connecting interactions in the real and virtual world takes on greater importance as ANA works to build a mileage-based ecosystem. The ANA Group’s strength lies in its network of people and destinations across Japan and around the world, and the level of “connectivity” that ANA Group offers is a strength that is unrivaled. ANA will leverage this capability to introduce a wide range of unique products jointly presented by the ANA Group concierge and regional partners, in addition to services such as real estate, finance, insurance, and enhance convenience by expanding the available online transaction options as well.
• The key purpose of ANA X, which will focus on the digitization of ANA’s business, will be to provide the ideal travel experience through providing a single, seamless service that will allow users to make reservations, purchase trips and find information on dining, entertainment and shopping, all with a single app. When traveling, people will be able to use the miles they have accumulated through the smartphone application.

A total of 120 “ANA Group Concierges” to Collaborate with Local Groups across Japan

 ANA Akindo will deploy approximately 120 ANA Group Concierges to 33 local branches in Japan. The concierges will collaborate to deliver comprehensive solutions in the area on mobility, logistics, and digitization by utilizing the diverse assets of the ANA Group.

Together with business partners and local governments, ANA will work to create a mileage-based ecosystem, and we will run a special campaign to celebrate this launch. The ANA in-flight magazine will be available online and on the ANA app from April, and will be available to a wider range of customers than ever before.