New Showroom Open For Business at Daktronics Headquarters in Brookings

Completed late in 2020, Daktronics of Brookings, South Dakota, has opened a 720-square-foot, state-of-the-art showroom featuring the company’s latest line of indoor direct-view LED technology and control systems.

“With a very visual product, seeing is believing. We created this showroom to help our customers get a better feel for our products in an interactive, realistic setting,” said Daktronics President and CEO Reece Kurtenbach. “We now have a comprehensive showcase for customers to experience the impact we can provide and can compare multiple options side by side.”

Covering the walls of the showroom are six LED displays including pixel pitches of 1.2, 1.5, 1.9 and 2.5 millimeters to highlight the company’s indoor LED technology capabilities. Two additional LED displays are located on a feature wall that can be reconfigured to highlight a customer’s specific technology interest.

“The showroom serves as a meeting space where customers are surrounded by the technology and control capabilities to simulate how these systems would look in their venues and locations,” added Kurtenbach. “We’re extremely excited for this year-long process to come to fruition. Averaging more than 30 customer visits per month in 2019, this space is a valuable asset in demonstrating the difference Daktronics can create for them!”