Digital Advertising Performance Reporting Touches Down in Web App for Airport Media Programs
Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc., announced today that U.S. airports will now have online access to their advertising program's performance data via Clear Channel Airports' new cloud-based reporting web app. The innovative web app, compatible with desktops, laptops, iPhones, androids and other 'smart' devices, delivers comprehensive and customizable reporting so CCA's airport media partners can easily and quickly access critical data to better manage their advertising programs and anticipate local economic impacts.
An airport-industry out of home (OOH) first in the U.S., Clear Channel's reporting web app, utilizing the latest in serverless architecture and multi-facility redundancy, allows airports access to pertinent advertising data 24 hours a day/7 days a week, 365 days a year. Secure access to standard monthly revenue, advertiser and payment reports will be available in the initial deployment. Other reports such as occupancy; rate attainment; and sales and operations activities will be made available on the app in later phases. The app will also archive historical data for access by approved airport personnel when and where they want it.
Clear Channel Airports' partners, including; Hartsfield-Jackson Atlanta International Airport (ATL), Chicago O'Hare International Airport (ORD) and San Francisco International Airport (SFO) are on-line now with the web app with additional markets in the pipeline. The app is built on a secure architecture implementing cloud-based technology to ensure a safe and reliable product for airports' management teams.
"We're excited to be part of the initial launch of Clear Channel Airports' on-line reporting app. This will be a vital tool that will help ATL senior management leverage data, insights and view trends and activities across our airport media program. Moreover, it will allow us to proactively monitor and manage our advertising program for maximum results," Paul Brown, assistant general manager, Hartsfield-Jackson Atlanta International Airport.
"Clear Channel Airports developed a web app for reporting so our airport partners, any time, any place, can access the critical information they need to successfully manage their advertising networks, said Morten Gotterup, President, Clear Channel Airports. "Everyone from the CFO to the concession manager now has an online gateway to vital information like sales leads, status on contracts, operational conditions, and more. Deeper and more readily available insights into how their business is performing remains the top request from airports' management teams and Clear Channel Airports is the only out of home partner who can meet these needs with our new innovative offering. We couldn't be more proud of yet another industry first."
Last month Clear Channel Airports announced two other airport out of home industry firsts including a cutting-edge advertising network for the Capital of Silicon Valley, transforming the country's fastest growing airport, Norman Y. Mineta San Jose International Airport (SJC), into the first all-digital and most advanced advertising and sponsorship program in the U.S. and a new OOH advertising campaign in partnership with Uber at Seattle-Tacoma International Airport (SEA-TAC) to help travelers more conveniently and clearly find their way to their Uber pickup.
