Paradies Lagardère’s First Remembrance Day Philanthropic Initiative a Success

Paradies Lagardère donated a portion of the sales from the stores in its 13 airports throughout Canada to honor veterans for Remembrance Day, Nov. 11. The company raised more than $14,000 ($15,000 CAD) from Nov. 10 through Nov. 11, which will go to the Royal Canadian Legion’s Poppy Trust Fund.

Paradies Lagardère’s customers overwhelmingly supported the initiative; there was a 23 percent increase in transactions during the two-day program over last year during the same time frame.

“Paradies Lagardère is thrilled with the results for the Remembrance Day initiative,” said Gregg Paradies, president and CEO, Paradies Lagardère. “It’s not only important to us to give back to the community, but we always seek ways to say thank you to service men and women and veterans throughout North America for their sacrifice. We’re proud of this program, along with our Treat Our Troops and Feed Our Troops programs in the U.S., and participation in the Leave No Veteran Behind Opportunity Fair.”