Marketplace announced the addition of Dynise Espeleta as manager of marketing and customer service.
Espeleta will head the marketing initiatives for the approximately 170 in-line stores and kiosks that comprise the highly recognized food and retail program at MarketPlace PHL. With a thorough understanding of retailer business strategies and corporate marketing initiatives, Espeleta will lead the charge in developing the company’s existing marketing presence to drive new business.
Espeleta comes to MarketPlace PHL from Westfield Corp., where she served as the marketing associate for the Los Angeles District. While at Westfield, Espeleta managed marketing directives for four Westfield properties and successfully leveraged national and local campaigns to drive sales and traffic – expertise that she brings to her new position at MarketPlace.
“We look forward to seeing Dynise’s dynamic skillset in action,” said Mel Hannah, vice president and general manager of MarketPlace PHL. “We are pleased to welcome her to our team.”
A graduate of California State University, Espeleta brings to MarketPlace PHL a keen eye for consumer interest. Her coordination of retailer and corporate collaborations has led to high traffic results in-store and on social media platforms and increased engagement between brands and customers.
