Dane County Regional Airport (DCRA) launched its new “Fly Local” campaign. The public education and outreach campaign encourages travelers in South Central Wisconsin to fly out of the local airport to save time, enjoy the airport’s many benefits, and support local businesses in Dane County.
“Dane County Regional Airport continues to be a high-quality airport, providing a convenient and affordable experience for both leisure and business travelers” said Dane County Executive Joe Parisi. “We want to educate more people about the benefits of choosing to fly locally and strengthen our local businesses here in Dane County.”
The Fly Local campaign features online, outdoor and print ads targeting Dane and surrounding Counties. A Fly Local booth will also be exhibited at more than a dozen local events from spring through fall of 2017 including the Dane County Farmer’s Market, Dane County Fair, and Shake the Lake. The Fly Local booth will feature social media contests, information on DCRA, and giveaway items. Travelers can also visit the Fly Local website and be entered to win a $250 Dane Buy Local gift card to be used at any of the organization’s member businesses.
DCRA recently became a member of Dane Buy Local, a non-profit organization comprised of Dane County businesses aiming to create a sustainable, vital local economy through education, collaboration, and promotion.
“We’re excited to highlight the many reasons to fly local out of Dane County Regional Airport while interacting with the community, “ said Bradley Livingston, AAE, airport director. “This campaign is truly about developing relationships with our travelers and strengthening the many incredible businesses local to Dane County.”
