Lindt & Sprüngli Travel Retail Strives for Enlarging Americas Travel Retail Footprint

Lindt & Sprüngli will once again be part of the Summit of the Americas duty free and travel retail trade show this year in Orlando, which will run March 18-21.

The company was one of the most dynamic confectionery players in travel retail and was named the best-in-class supplier in the confectionery category in the 2017 Advantage Report Global Travel Retail survey.

Traditionally, Latin America has been a stronghold for Lindt Travel Retail, which is ranked as the number one brand in Brazil, as well as in many LATAM airports and duty free channels. Lindt Travel Retail is also the number one brand in the Americas according to the latest Q3 TRAQ figures published by Generation Research.

Despite this success, Lindt still sees potential at the point of sale. Currently, the company’s brand position is not reflected fully in the space given within duty free stores, especially in the North America region, where the brand’s sales are growing into high double-digit numbers. Lindt is therefore working closely with its key customers to redress the balance.

The nomination of a dedicated Lindt sales representative in this region, Mohammed Aldahabi has been a key step to moving forward on the road to success within the region.

Peter Zehnder head of the Lindt global duty free division said, “For us, as for many in the travel retail business, the Americas is a key priority and it is important for us to forge even stronger relationships driving the confectionery category. We kept our engagement during the recession in Brazil and are happy with our clients in Latin America to see the positive market development starting last year. We will continue to invest and support the growth of our business here and the development of our commercial partnerships.”

Among the products on display during the 2018 Summit of the Americas will be Lindt premium gifts such as Assorted Pralines, the irresistibly smooth melting Lindor balls, a broad selection of Lindt 300g bars and the popular Assorted Napolitains range. The highlight of the products showcased will be the newly launched 2018 limited edition products: the Lindt Coconut Edition and the Lindt Travel Souvenir Range.

The Lindt Coconut Edition brings together three bestselling Lindt formats, the Lindor Tube, the Assorted Napolitains and the 300g Tablet, with a flavour reminiscent with the most exotic holidays. Skilfully turned into a premium chocolate experience by our Lindt Master Chocolatiers, the coconut flavour surprises customers in the form of a smooth melting Lindor ball, exquisite new Napolitains or a hearty tablet, allowing customers to bring home a dash of their holiday memories with the Lindt Coconut Edition.

Being one of the best performing product lines in The Americas for Lindt Duty Free, the new Lindt Souvenir Collection, which contains three new tourist souvenirs from the Assorted Napolitains range, will certainly be another highlight at the show.

Aldahabi said, “I am delighted to be a part of this dynamic region. Last year, we made great progress especially with distribution and building a solid relationship with our partner, Otis McAllister. I am thrilled to be part of the travel retail section of the business here at Lindt, with exciting products such as our elegant and customizable Lindt Tin Suitcase, which add great variety to the Lindt Souvenirs Collection.”