Clear Channel Airports Wins 10 Year Contract with Cleveland Hopkins Int'l Airport

Clear Channel Airports (CCA) announced June 26, that its long-time partner, city of Cleveland, through a competitive RFP process, awarded CCA a 10-year contract to continue growing revenues via an innovative advertising program at Cleveland Hopkins International Airport (CLE).

This contract renewal prioritizes customized advanced advertising displays that create an attractive, visually appealing environment for both leisure and business travelers. By equipping CLE with eight double-sided, head-on concourse LCDs, four interactive touchscreen directories strategically placed in the terminal, and two projection video walls with themed elements to welcome arriving passengers, the airport will have an integrated digital media network to captivate audiences, drive revenues and keep CLE top of mind for advertisers. CCA will begin installing the reimagined digital Out-of-Home (OOH) advertising program this fall.

CCA has partnered with Cleveland Hopkins International Airport since May 2007 to deliver a state-of-the-art media program which now reaches more than 9 million passengers annually. This renewal is significant considering CLE is responsible for generating $3.5 billion in economic impact to the Northeast Ohio economy. Additionally, CLE is Ohio’s busiest airport with 156 daily non-stop departures, serving over 50 destinations. This includes international destination airports in Canada, the Dominican Republic, Mexico, Jamaica and Iceland. The influx of these leisure and frequent business travelers moving through CLE offers tremendous business opportunities for local, regional and national advertisers.

“With more than 9 million passengers annually, Cleveland Hopkins International Airport is proud to be part of our thriving region,” said Robert Kennedy, director of airports. “We believe our partnership with Clear Channel Airports will enhance the travel experience not only for our direct community but for every individual who walks through our airport.”

Further underscoring the importance of airport advertising, a recent Nielson Study commissioned by CCA reveals frequent flyers are highly responsive to place-based media, with 80 percent noticing the ads and 42 percent taking action that includes visiting a website, going to a store or learning more about a product/brand/service. More specifically, airport campaigns are a significant driver of foot traffic, with 84 percent of frequent fliers likely to visit a restaurant, 50 percent likely to visit a clothing/accessories/jewelry store and 41 percent likely to visit a consumer electronics store. The presence of such an engaged audience makes airports the optimal location for brand advertisements.

“CLE is a premier location for reaching and connecting with consumers. With an established traveler base, direct connection to the birthplace of rock n’ roll, and the space to create attention-grabbing advertisement displays, Cleveland hits a high note for brands,” said Morten Gotterup, president, Clear Channel Airports. “We’re committed to creating an environment within CLE that not only exposes consumers to local and national brands, but also tells a memorable story through digital OOH displays.”