PGD Wins Statewide Recognition for Marketing
The Charlotte County Airport Authority is proud to announce statewide recognition for Punta Gorda Airport’s public relations and marketing efforts in collaboration with its agency partner, Gravina, Smith, Matte & Arnold Marketing and Public Relations (GSMA).
Tuesday night, during the 19th Annual Flagler Awards at the Florida Tourism Forum, Punta Gorda Airport (PGD) won a Bronze Award for Creativity in Public Relations for its Destination Spotlights campaign.
PGD serves as a vital tourism channel for Southwest Florida residents to use and enjoy for convenient, low-cost, nonstop transportation to 45+ destinations throughout the U.S.
Each Destination Spotlight offers an insider’s look at things to do, see and experience at that destination, all available through a convenient, low-cost, nonstop Allegiant flight out of PGD. Through social media and website posts to share the Destination Spotlights, the campaign successfully improved PGD brand awareness, expanded its online audience and increased traffic to the PGD BUZZ blog.
GSMA’s Associate Partner Jennifer Hamilton worked closely with PGD on creating a campaign that would brand the airport and integrate with its larger marketing strategy. “A crucial part of our efforts was creating and sharing original content that would be informative and useful for Southwest Florida residents,” said Hamilton. “In turn, this reinforced the airport’s presence within the region as a low-cost gateway to destinations all around the country.”
“As part of this campaign effort, we also strived to cultivate strong relationships with other destination marketing groups, with the ultimate goal of promoting tourism for Florida and travel between airports,” said PGD’s Marketing & Communications Manager Kaley Miller.
