gategroup Partners with SWISS to Bring Confiserie Sprüngli to their New SWISS Saveurs Menu

ZURICH Glattbrugg March 30, 2021 -- Leading catering, equipment and food services provider gategroup has joined with partner airline SWISS to provide the culinary and flight optimization services needed to serve passengers fresh offerings from Confiserie Sprüngli, within the SWISS Saveurs concept. Established in 1836, Confiserie Sprüngli has long been an international byword for products of outstanding quality and freshness made with natural ingredients. As part of the collaboration with SWISS, gategroup will be following Confiserie Sprüngli recipes to produce a wide range of fresh items that will be offered on a daily basis in the new SWISS Saveurs menu as of March 30.

This is the latest in a series of collaborations between gategroup, airlines, and well-known high-street brands.

“Collaborations between popular local brands and airlines have become increasingly trendy in the past few years,” said Federico Germani, chief commercial and operating officer at gategroup. “They bring brand recognition and satisfaction to passengers who might otherwise be feeling isolated from their familiar comforts.”

Preparing food for flight is an involved process that requires specialized knowledge and equipment. As leaders in the field, gategroup’s experts optimize the food production, including the weight and shape of its packaging, and ensure it is produced and delivered to SWISS’ exacting standards.

“At gategroup, we use our expertise in aviation food service and menu optimization to ensure that the products are packaged, stored and delivered correctly and that each passenger receives the gastronomic experience that they expect – regardless of the altitude,” emphasizes Germani.

“We are very grateful that we can rely on the expertise and experience of our trusted long-term partner gategroup when launching our new SWISS Saveurs culinary menu with the Confiserie Sprüngli,” says Caroline Drischel, head of SWISS brand experience. “Thanks to the collaboration with gategroup and Confiserie Sprüngli we will be able to offer our Economy Class customers on European flights an entire new level of culinary excellency with fresh and top quality meals and snacks.”