Avianca Renews Its Technology and Distribution Agreement with Amadeus
Amadeus and Avianca announce have renewed their technology and distribution partnership. The renewal of Amadeus' Altéa suite including the full Passenger Service System (PSS) will continue to provide the airline and its affiliates with core solutions for reservations, inventory, passenger check-in, boarding and departure control along with many others. The partnership will be expanded to include distribution via the Amadeus Travel Platform of NDC-enabled content in addition to Avianca’s existing content for travel agencies and corporations. As a result, the airline will continue to benefit from the global reach and scale of Amadeus and deliver excellent customer service.
As part of the agreement, Amadeus' technology will continue to support Avianca to improve disruption management and increase revenue. In addition, the renewal of the Amadeus Altéa suite means the airline will be able to deliver an enhanced digital experience and more personalized offers.
When it comes to NDC, Avianca was a pioneer in Latin America after it implemented Altéa NDC. Now, the renewed partnership will also provide access to Avianca’s NDC-sourced content for Amadeus travel sellers, delivering travelers a consistent shopping experience across Avianca’s channels. Amadeus NDC Connect will facilitate the way the airline’s offers are distributed, allowing more flexibility and personalization.
"Amadeus and Avianca are two companies focused on recovery and digitization in Latin America and beyond. Amadeus will continue to support Avianca through its innovative, high performance solutions. This will enable Avianca to strengthen its digital capabilities across all channels and markets, connecting with our customers at all stages of their journeys in their channel of choice," commented Catalina Nannig, vice president of distribution and sales, Avianca.
Furthermore, Fernando Lara, Avianca’s chief information officer, added: “We are excited to once again extend and strengthen our partnership with Amadeus. As a key part of Avianca's technology strategy, this new agreement will add new capabilities to our Passenger Services Solution which will allow us to simplify and further optimize our customer service processes. This will in turn ensure we can provide our customers more seamless travel experiences."
In addition, Avianca is piloting Traveler ID for Safe Travel, Amadeus’ document verification technology, which allows passengers to certify they have the required health documentation at check-in without having to leave the airline's website or app. This solution brings a contactless experience to travelers and is fully integrated into the airline's IT system to save airline agents and passengers time at the airport.
"This agreement is a testament to the solid relationship we have forged with Avianca over more than 10 years, based on a strong collaborative spirit and strengthened through our advanced technology and distribution solutions. We are pleased to continue our strong partnership and support Avianca in meeting its key business objectives for revenue growth, operational efficiency and customer service excellence," said Rajiv Rajian, EVP and chief commercial officer, Americas, Amadeus.
Avianca deployed Amadeus Passenger Recovery to further optimize and automate disruption management, making the process faster and more efficient. Avianca also worked with Amadeus to design a new digital booking flow on Avianca.com that substantially enhances the shopping experience.
The renewed PSS agreement and modernized digital shopping experience builds on previous collaborations across ancillary services, disruption management and cloud availability, among others.
The Amadeus Travel Platform is the backbone of multiple front-end solutions, including Amadeus Selling Platform Connect. Based on fully open systems and with the broadest range of global travel content available today, it enables travel sellers and buyers to easily shop, sell and service Avianca’s offers.
For Amadeus, the renewal of this partnership also marks a milestone in its growth in Latin America, a region that remains strategically important for the company.
