Misfueling costs lives every year. The EI has developed a new video designed to prevent misfueling incidents in the aviation industry. Detailing the devastating consequences of a misfueling incident, this hard-hitting video delivers a powerful message to all operational staff: Stop. Think. Is this the correct fuel for this aircraft? Further support for industry can be found online: https://publishing.energyinst.org/aviation in the form of EI good practice guidance, which are produced to assist in the reliable and safe provision of aviation fuel to commercial aircrafts. Specifically, EI Recommended Practice 1597 Procedures for overwing fueling to ensure delivery of the correct fuel grade to an aircraft provides recommendations for industry provides a system for use by aircraft fueling ground staff that will prevent aircraft misfueling and thereby prevent serious incidents. It’s time to act: all misfueling incidents can be avoided.