Hatz Diesel of North America, Inc. Adds Product Manager, fiPMG

Waukesha, WI – Hatz Diesel of North America, Inc. is pleased to welcome its new product manager, flywheel-integrated permanent magnet generators (fiPMG), Ben Froland, effective as of October 1, 2021.

Froland is a machinery and power industry veteran with an entrepreneurial approach that will help accelerate the success of this unique and innovative product line. He joins Hatz with 25+ years of experience working in automotive and equipment manufacturing with significant time performing engineering and product management.

He most recently served as the vice president of engineering at Hy-Brid Lifts, a manufacturer of lightweight scissor lifts. Prior to that, he held product management positions at Wacker Neuson, Magnum Power Products/Generac Mobile Products and Pierce Manufacturing. Froland holds a Bachelor of Science Degree in Business/Project Management and an Associate of Science Degree in Mechanical Design. He is a veteran of the United States Navy where he served with Attack Squadron 85 in support of missions over Bosnia and Herzegovina, Somalia and Iraq.

“I am very excited to join the Hatz Diesel team,” said Froland. “The fiPMG product is an award-winning design and I am honored to have been selected to champion the product and to augment its value in the marketplace.”

Froland will coordinate and manage all aspects of fiPMG product sales and service through the Hatz Diesel organization, serving as a liaison between sales, engineering, marketing, dealers, and customers. He will be responsible for the strategic planning and tactical execution of all activities and functions associated with the fiPMG product family.

Mike Hartoonian, president and CEO of Hatz North America added, “Ben’s product management experience will give him key roles in the strategic planning and tactical execution of all activities and functions associated with the fiPMG product family.”