Springshot and Hoopo Partner to Enhance Airport Operations with Real-Time Asset Tracking

Dec. 4, 2024
The collaboration, already deployed at scale with a world-leading ground handling company, tracks thousands of non-motorized GSE assets across multiple airports globally.

Hoopo and Springshot are proud to announce the integration of their innovative solutions to transform ground handling operations. This partnership combines Springshot’s expertise in workforce and task management with Hoopo’s advanced and power-efficient asset tracking solutions, providing a new layer of contextualization on the interaction of people, tasks, and assets.

The collaboration, already deployed at scale with a world-leading ground handling company, tracks thousands of non-motorized ground support equipment (GSE) assets across multiple airports globally, ensuring seamless operations and enhanced visibility.

Unlocking Efficiency with Real-Time Data

By equipping non-motorized GSE, such as baggage carts and ULD dollies with Hoopo’s state-of-the-art trackers, ground handling teams now have real-time visibility into asset location and status. The solution provides critical information on dolly availability, whether loaded with a ULD or empty, as well as whether equipment is in use, under maintenance, or idle, allowing ramp agents to quickly locate and deploy assets where they are needed most.

“For ground handlers, having one platform that addresses both workforce and asset management is transformative,” said Tal Leemor, VP of marketing and partnerships at Hoopo. “This collaboration provides ground handlers with real-time visibility and actionable insights, empowering them to operate more efficiently while reducing wasted resources and maximizing value.”

For example, one major ground handler previously faced significant challenges managing a diverse customer base—ranging from cargo to passenger airlines—across multiple terminals and warehouses. Employees spent 15 to 45 minutes per flight simply tracking and controlling GSE, often leading to misplaced or idle equipment, increased manual labor, and unnecessary purchases of new assets.

The results after implementation have been dramatic. Ramp staff no longer waste time searching for missing equipment. Instead, they pull up a map on the Springshot interface to immediately see where each piece of equipment is located and whether it is available for use. This increased visibility has been especially impactful for cargo operations, where knowing the location of built-up ULDs allows staff to quickly move them to the correct flight, eliminating unnecessary delays and increasing operational efficiency.

Geofencing capabilities have further enhanced operations, enabling frontline personnel to track whether built-up ULDs and dollies are inside a warehouse or out on the ramp. This clear picture of availability and status has been a game-changer in time-sensitive environments where accuracy matters most.

Proven Results in Global Deployments

The partnership has already proven its value across several airports, with thousands of trackers deployed to improve efficiency and accountability. The system’s ability to integrate with existing workflows has allowed ground handlers to optimize equipment usage, reduce idle time, and better allocate resources to meet operational demands.

“As labor shortages and operational challenges grow, it’s critical to empower workers with tools that enhance their efficiency and capabilities,” explained Doug Kreuzkamp, founder and CEO of Springshot. “Our partnership with Hoopo is a step forward in upskilling airport teams, equipping them to better track, manage, and utilize large fleets of GSE. Together, we’re enabling our customers to achieve more with fewer resources, driving greater operational success.”

This integrated solution also fosters accountability across operations. Ground service teams can easily identify underutilized equipment, ensuring no assets are left idle for long periods. Furthermore, it enables seamless resource-sharing between airlines and ground handlers. For instance, if one airline’s equipment is overused, another can allocate resources to maintain smooth operations. This data-driven approach improves coordination, optimizes equipment usage, and addresses operational bottlenecks swiftly.

A Smarter Future for Airport Operations

The combined Springshot-Hoopo solution addresses some of the aviation industry’s most pressing challenges, including labor shortages, rising operational costs, and the need for improved efficiency. With its proven success at scale, the partnership is poised to expand further in 2025, introducing predictive analytics, enhanced geofencing capabilities, and additional deployments across global airports.

By aligning task, workforce, and asset management, Springshot and Hoopo are empowering ground handlers worldwide to operate with unprecedented efficiency and accuracy, setting the stage for a smarter, data-driven future in airport operations.