ExOfficio Opens Store in JetBlue's New Terminal 5 at JFK Airport

Oct. 22, 2008

TUKWILA, Wash. , Oct. 22 /PRNewswire/ -- ExOfficio, a leading manufacturer of adventure travel and outdoor apparel, announces that it will open a new retail concept store in JetBlue's highly anticipated Terminal 5 (T5) at New York's John F. Kennedy International Airport (JFK) today, October 22, 2008 .

ExOfficio has three additional stores in the greater Seattle area where the company is headquartered, located in Bellevue at Lincoln Square, downtown Seattle and the SeaTac International Airport.

"We are thrilled to open our doors and expose our brand to travelers at the busiest airport in the Northeast," said Brady Miller , ExOfficio Vice President Retail & Marketing. "JetBlue's T5 will accommodate 44,000 travelers a day, and with today's passengers spending more time than ever in terminals, they depend on enjoyable shopping, good food and entertainment to pass the time."

The decor of the new 1,100-square-foot store is a celebration of travel and adventure with worldly accents. Products include innovative, ventilated shirts and convertible pants, Insect Shield(R) apparel and accessories, eco-friendly knits, sweaters and jackets, and ExOfficio's recently launched footwear collection. The store also offers an assortment of out-of-the-ordinary books and travel accessories geared for packing less and doing more.

About ExOfficio

ExOfficio has been creating the ultimate apparel for worldly exploration since 1987. Built on the success of the ultimate fly-fishing shirt, the company has evolved into a leading travel apparel brand known for innovative technical features and performance benefits that enhance the travel experience. ExOfficio is sold internationally in specialty outdoor, fly-fishing, travel and luggage stores. Products are also available in ExOfficio retail stores and online. ExOfficio supports numerous social and environmental organizations including World Concern, Medical Teams International and the African Wildlife Foundation, among others. For more information visit www.exofficio.com.

SOURCE ExOfficio