American Airlines makes exclusive deal with Dallas Cowboys

Sept. 7, 2007

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American Airlines Sept. 5 said it had made an exclusive sponsorship and marketing agreement with the Dallas Cowboys, which will run through the 2019 season.

The airline expects that the agreement will establish American as the "Official Airline of the Dallas Cowboys" and provide a range of marketing and promotional opportunities at both Texas Stadium and the new stadium being built in Arlington, Texas.

Terms of the contract were not disclosed.