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    1. Media Center

    Trade Shows as Part of a Process

    Nov. 19, 2013
    Many exhibitors think of a trade show as a single event, complete in and of itself. The smartest marketers use their trade show exhibit as just a part of a powerful marketing campaign.In this video, we discuss how activities before and after the trade show can maximize sales and improve your overall return on investment.

    Many exhibitors think of a trade show as a single event, complete in and of itself. The smartest marketers use their trade show exhibit as just a part of a powerful marketing campaign.In this video, we discuss how activities before and after the trade show can maximize sales and improve your overall return on investment.