... and the initial reaction from this corner is: No Creativity.
Last week I highlighted the new media blitz being undertaken by Cessna to promote the aircraft as a business tool, following months of corporate aviation bashing on Capitol Hill. Now, appropriately, the National Business Aviation Association and the General Aviation Manufacturers Association are getting into the game, resurrecting the ‘No Plane No Gain’ advocacy campaign first launched in 1993.
Comments GAMA CEO Pete Bunce in a press release, “The contributions of business aviation to our nation’s employment, commerce, competitiveness, and health are profound but not always well understood. We are launching this new multi-media educational campaign to get the word out that business aviation is working for America. It is responsible for well over 1 million manufacturing and service jobs, and is one of the few industries that contributes positively to our nation’s balance of trade. It is also serving as a lifeline for communities all across the country that are seeing scheduled airline service being reduced or eliminated.â€
The PR also states that the new initiative “will take full advantage of the changing ways people receive and process information today while building on proven advocacy techniques.†This includes a new website, www.noplanenogain.org.
Personally, I like Bunce’s line about “serving as a lifeline for communities.†At a time when just about everyone is in agreement that the world has changed and new approaches are called for, a stale ad and information campaign is just that – stale.
Managers at airports and aviation service companies across the U.S. well understand how corporate aviation connects their communities to the global business world. That is the overriding message that needs to be conveyed to the masses.
How about: “Corporate Aviation – Connecting Commerce, Communities†… ?
Seems to me that the industry remains in a justification mode.
Thanks for reading. jfi