How Digital Signage is Elevating the Public Transportation Experience for Passengers and Operators
Airports, train stations, bus terminals — transportation hubs are alive with an often-overwhelming array of sights and sounds. Arrival/departure announcements, gate information, safety and security alerts and directions, paging, music, advertising — all on top of the constant drone of a nearly endless procession of travelers and commuters moving from Point A to Point B. If not adequately planned and managed, these environments can become stressful, distracting and even dangerous for travelers and passengers if information cannot be clearly communicated.
The Bureau of Transportation Statistics (BTS) reports that U.S. airlines carried more passengers in 2019 than in any previous year. For the full year of 2019, U.S. airlines carried 925.5 million passengers, the highest total based on comparable records since 2003. As we now begin to move past a year of pandemic restrictions, we will undoubtedly see a significant year-over-year increase in travel for the foreseeable future.
According to the American Public Transportation Association, US commuters and travelers took 9.9 billion trips on public transportation in 2019 — with passengers boarding US public transportation more than 34 million times each weekday.
That's a lot of people exposed to a lot of information with many AV systems competing for their attention. And now as we begin to move past a year of pandemic restrictions, we will undoubtedly see a significant year-over-year increase in travel for the foreseeable future. What can be done to make travel better, safer, and more comfortable while ensuring that information is clearly communicated?