Concessionaire Analyzer+, from Shireburn Software, allows airport terminals to collect sales data from concessions into a data warehouse which is then able to be analysed, reported on, audited, used for invoicing of revenue-sharing agreements. CA+ enables the analysis of the business intelligence regarding retail activities in the airport allowing the terminal commercial team to assess values of spend by carrier, route, day of week, time of day, location in retail space etc.
This invaluable assessment of spend enables the terminal operator to better understand retail flows and to undertake more effective negotiations with both carriers and concessionaires and to optimise the retail mix within the airport. CA+ thus acts as the central intelligence of all retailing activity in the airport terminal.
