Cross Border Xpress Names New Director of Operations

Cross Border Xpress (CBX), the binational pedestrian bridge connecting a terminal in the U.S. directly to the Tijuana International Airport (TIJ), recently named Jeff Foster as Director of Operations for the facility. In this role, Foster will be responsible for implementing and maintaining organizational processes that effect overall growth, efficiency and profitability for the business.   

Foster previously served as Corporate Director of Performance Improvement for San Diego Zoo Global, and as Operations Support Manager for the North American division of Starwood Hotels and Resorts. With more than 30 years’ experience in leadership development and hotel operations, Foster has worked with global hotel brands over the years, including Hyatt, Marriott and Walt Disney Resorts. He holds a number of business and operations certifications, including Six Sigma, Lean, Organizational Capacity and Leadership methodologies.

“We’re thrilled to welcome Jeff to the CBX family,” said CEO Jorge Goytortúa. “He brings vast knowledge and experience in hospitality-related leadership and customer care, making him an incredibly valuable asset to our team as we work to continually improve the CBX experience for our guests.”

Foster holds a Bachelor of Mechanical Engineering, Materials Science degree from The Ohio State University.