Faith Group Marketing Manager Loren Boyd said her proudest achievement so far has been serving as the content design manager for a $4M+ campus-wide dynamic signage program overhaul at Spokane International Airport.
“Everyone dreams about creating something they can put out into the world that people see on a daily basis. This program was my opportunity to do just that, and I think I fell in love with aviation managing the design of this project. My company also trusted me to lead design workshops directly with the client and other stakeholders… and that truly impacted my confidence and growth trajectory as a leader,” says Boyd.
Since becoming the marketing manager, Boyd has been an integral in growing overall firm revenue 260%, from $8.2M in 2014 to $21.3M in 2022.
In addition to overseeing marketing and pursuit development company-wide, Boyd supports marketing-related efforts for Faith Group’s sister company Saefix and a newly developed technology test lab environment.
“What I enjoy most about my role is how much marketing has evolved since I started. Our reach as marketers has expanded more heavily into other areas of the business, influencing and impacting company culture, employee recruiting and retention, community outreach, and operations, just to name a few. Every day is different and brings a new challenge or project,” says Boyd.
Within the industry, Boyd was involved in the early creation of the group now known as the Airport Consultants Council Young Professionals Forum and she remains dedicated to helping it grow.
