American Airlines Selects Special Effect Coatings for Fleet Rebrand
American Airlines is undertaking a modernisation and complete rebrand of their aircraft fleet.
AkzoNobel Aerospace Coatings, with a dedication to providing innovative and reliable solutions to customers worldwide, is providing the paint system and technical expertise to assist with the new look for the iconic and most recognised brand in the aviation industry.
The fleet makeover shall incorporate the painting of over 600 aircraft with Aerodur 3001/3002 Base Coat/Clear Coat, widely recognised for an impressive high gloss finish with easy coverage and fast turnaround capabilities.
American Airlines’ re-invented livery features proud stripes and a timeless silver body, expressing the airline’s origins and the spirit of modern America. The new look and feel is enhanced by a full body mica topcoat. The depth and radiance of this special effect coating creates a unique lustre effect reminding passengers of the classical metallic look.
American Airlines partnered with FutureBrand to create the modern look and livery for the iconic brand. Built on a multi-year successful partnership, they engaged AkzoNobel Aerospace Coatings to work on color development, advise on the chosen paint system and to provide technical support.
Three aircraft; a 737-800 and two 777-300’s; have already been painted, with a schedule of works stretching into the coming year, foreseeing a completion of 10 aircraft per month, by the beginning of March.
This rebranding programme marks a milestone for American Airlines and a significant change regarding worldwide airline brand identity.
AkzoNobel is the largest global paints and coatings company and a major producer of specialty chemicals. We supply industries and consumers worldwide with innovative products and are passionate about developing sustainable answers for our customers. Our portfolio includes well known brands such as Dulux, Sikkens, International and Eka. Headquartered in Amsterdam, the Netherlands, we are a Global Fortune 500 company and are consistently ranked as one of the leaders in the area of sustainability. With operations in more than 80 countries, our 55,000 people around the world are committed to excellence and delivering Tomorrow’s Answers Today™.
AkzoNobel Aerospace Coatings
At AkzoNobel Aerospace Coatings we strive to develop, manufacture and supply high-quality coating solutions to serve the current and future needs of the aviation industry worldwide. We are always finding ways to improve our products and provide new practical answers to customer’s needs including reduced process times, technical support, enhanced protection to aircraft, and unique colors with brilliance.
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Twitter: @AkzoNobelAero
