A love and passion for travelling is what Andrea Vasquez said set her on the path to where she is today.
“It was something that was engraved in my youth,” said Vasquez, whose sister has worked in the travel industry for most of her life and experiences helped solidify Vasquez’s passion.
Vasquez has worked in the Travel industry since she was 23 years old.
As the Regional Marketing Manager with Amadeus, Vasquez heads all of the marketing campaigns, product launches, events, webinars and more, in Latin and North America.
“We focus a lot on innovating and that our solutions are used not just for the right now, but for the future as well,” she described.
A recent example of her work, Vasquez helped to develop a community forum for one of Amadeus’ product launches. She put together a strategy to reach Amadeus’ user base, hosted multiple calls with customers and designed a landing page and email campaign to generate excitement and leads for who would be joining the forum.
The creative process behind launches like that are one of the favorite aspects of her work, Vasquez said.
“Being creative and being able to develop plans and campaigns with the team, then seeing something from start to finish; seeing the evolution of a solution from the first moment to actually launching a product that you’ll see in action in airports all over the world – it’s really gratifying,” she said.
Vasquez is also directly responsible for the Amadeus Airport IT User Conference. This three day event invites users and industry leaders throughout the airport industry to discuss new technologies, connecting to peers and showcase Amadeus’ products. She is also a certified trade show marketer.
Hosting and attending industry events and being able to meet the people that utilize Amadeus’ solutions is another part of her job that Vasquez cherishes.
“Attending events and meeting face to face with the people who lead our airports and make decisions or implement solutions – seeing the back end – is quite thrilling,” she said.
